making content work
I’ve spent the last 10 years in various content roles. Journalism, copywriting, content marketing, editorial writing, you name it. I’ve worked with big, global brands. I’ve worked with startups. And I’ve worked with small brands trying to make their mark on the online space.
I’ve taken what I know and put it into a short, digestible book to help new (and old) brands grapple all things content - and make it work for them.
It’s got…
Tips for creating content strategies that work
Tried and tested ways to create cost-effective content
Templates for easy-to-use content calendars
Tools for measuring the impact of your content marketing
…And much more.