JURLIQUE
As Global Content Lead at Australian skincare brand Jurlique from 2019-2021, I developed content and social media strategy, managed monthly content and social plans, created and directed video content, and wrote copy for web, in-store and seasonal campaigns. I was also involved in Jurlique’s 2021 rebrand, working with the wider brand team and branding agency to establish a new tone of voice, brand positioning and mission statements.
