don julio tequila 80th anniversary

In 2022, Don Julio Tequila celebrated its 80th anniversary. To mark the occasion, the brand wanted to highlight 80 Mexicans from around the world who are shaping contemporary culture, just as Don Julio Gonzalez shaped tequila-making before them. I was the copywriter on this project, writing profiles on the 80 individuals, campaign headlines, web landing page, and accompanying copy for print, video and social media.

Published in partnership with TIME magazine. Agency: Proud Robinson & Partners